Slipstream - Digital, Social and Strategy Agency. Southampton, UK

Facebook meet Instagram

Dan Griffey — Fri, 13 Apr 2012 12:39:33 +0000

Much has been said, and written, on the massive news that Facebook paid $1 billion dollars for a company that was less than 600 days old, with 35 million users and no website. Want the low-down on what really happened and why, here are some selected links…

Was it too much money

Andy Baio, writing for wired:

If we look strictly at the acquisition cost per user, Facebook got a relative deal with the Instagram purchase, paying roughly $28 for each of Instagram’s 35 million users. (The median cost across all the acquisitions is about $92 per user.)

Source: Wired

Why sell instagram?

Garret Murray nails it…

Why sell Instagram?

I think we all know the real answer: Instagram couldn’t make any money. They had 27 million users and they still weren’t making a dime. It doesn’t sound like they had any real strategies for doing so, either. In fact, just before their acquisition, Instagram closed another $50M in funding.

Source: gmurray

Will it make money

And for an interesting look at how to monetize it, check out this article from AdWeek

Premiership Rugby Digital Strategy

Dan Griffey — Fri, 13 Apr 2012 11:21:45 +0000

Slipstream were appointed by Premiership Rugby to undertake a review and positioning of their 2012/13 season digital strategy.

Premiership Rugby

Dan Griffey — Fri, 13 Apr 2012 11:20:30 +0000

HUGO BOSS Keel Walk

Dan Griffey — Fri, 13 Apr 2012 11:17:32 +0000

Slipstream handled digital strategy, viral seeding and the follow up campaign for the legendary Alex Thomson Keel Walk, resulting in over 1 million YouTube views of the video.

Can you rig Rita?

Dan Griffey — Fri, 13 Apr 2012 11:14:30 +0000

Interactive Facebook competition to rig Ben Ainslie’s boat Rita.

JP Morgan / Into The Blue

Dan Griffey — Fri, 13 Apr 2012 11:13:26 +0000

Veuve Clicquot Promotion

Dan Griffey — Fri, 13 Apr 2012 11:12:29 +0000

Facebook based Veuve Clicquot competition for the 2012 Mint Polo in the Park event.

Polo In The Park

Dan Griffey — Fri, 13 Apr 2012 11:11:09 +0000

Circular Economy Website

Dan Griffey — Fri, 13 Apr 2012 11:09:49 +0000

Micro-site for the Ellen Macarthur Foundation supporting the release of their publication “Towards a Circular Economy” at the Davos WEF.

Can you Rig Rita?

Dan Griffey — Tue, 03 Apr 2012 15:42:25 +0000

Launching at the end of March 2012, “Can you Rig Rita?” is an innovative new Facebook Application & Game.

Working with Ben Ainslie communications agency Into The Blue, Slipstream were tasked to deliver a competitive competition that would allow the end user to ‘Rig Rita’, first by building her as a jigsaw, and secondly by adding the key rigging parts to the completed boat.

Users complete the challenge ‘against’ the clock, with the opportunity to win a new iPad and other spot prizes throughout the run of the game.

Can you Rig Rita? — check out the game here: https://apps.facebook.com/rigrita/