Slipstream who have been contracted by The Mayflower Theatre to overhaul and manage the theatre’s new commercial partner programme, has just brokered a three year deal with Carlsberg UK to become one of the theatre’s Lifestyle Partners.
Stuart Cochran, Business Development Manager for Carlsberg UK stated:
“We are delighted to be signing up to this sponsorship initiative. The Mayflower’s Lifestyle Partner programme is a great marketing asset for the regional business and to the wider Carlsberg Group in the UK. It not only enables us to supply variety of premium draught and bottle beer brands to a discerning customer base but provides the perfect venue to entertain our many customers and distributors in this important geographical region. The opportunity also paves the way to supplying The Mayflower’s prestigious fine dining restaurant, Ovation, with a comprehensive selection of wines from our Crown Cellars World Wines collection. We could not have found a better match to showcase so many of our popular premium brands”.
Mike Gumm, Commercial Director of Slipstream who brokered the deal on behalf of The Mayflower Theatre added:
“We are delighted to have been able to demonstrate to Stuart and his team the immense equity and value that the theatre offers to a sponsor partner. The Lifestyle Partner category allows Carlsberg to expose its premium brands to a live, engaged audience of approaching 500,000 theatregoers every year on which to build brand awareness, trial and preference. For The Mayflower, the three year deal provides customers with variety and choice from one of the best selection of beers, wines, spirits and mixers available in the UK”.
No details of the financial arrangements were released.
To learn more about The Mayflower Theatre’s Partner Programme or to receive a copy of the prospectus:
Contact: Mike Gumm, Director of Slipstream on 02380 682040 or email@example.com
[Attached photograph from left side Wycliffe Musuku, Director of Finance, The Mayflower Theatre, middle Stuart Cochran, Business Development Manager, Carlsberg UK and right side Mike Gumm, Commercial Director, Slipstream]
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