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12.06.12 Ellen MacArthur Foundation Website ‘re-think’ by Slipstream

The Ellen MacArthur Foundation, an independent charity with the aim of inspiring a generation build a positive future through the vision of a circular economy, has undergone a complete website redesign and overhaul nearly two years after the Foundation officially launched.

Undertaken by digital agency, Slipstream, the new website offers cleaner and faster architecture with enhanced navigation to make it easier for readers to find the content and resources they want, with a particular focus on its education portal.

Joe Iles, Digital Coordinator for the Ellen MacArthur Foundation, commented: “After a subtle review of branding, and with a significant growth in content and education resources available from the Foundation, the new website is a perfect platform for all of our readers to understand and interact with the Ellen MacArthur Foundation and the concept of the circular economy”.

The Foundation’s education resources continue to be developed in the Primary, Secondary and Higher Education sectors, and September 2012 will see the widespread dissemination of an expanded suite of lesson plans and activities, primarily in Design and Technology and STEM subjects.

The website, available at www.ellenmacarthurfoundation.org, also offers links to other recent initiatives, including Towards the Circular Economy, a macroeconomic report provided by McKinsey and Co, and a short animation “Re-thinking Progress: The Circular Economy”.

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