Slipstream, the digital and rich experience agency, continues to underline its position in the digital and experiential consulting space with a strategic project for The Mayflower Theatre, one of the largest and best-known live entertainment venues in the UK.
The project covers both digital marketing and Intellectual Property consulting services.
With the continued shift to online and mobile devices, the agency’s digital team focused its attention on developing the Mayflower’s presence throughout the online community and engaging with audiences more effectively through social mediachannels.
The agency was also briefed to develop a structured sponsor and partner programme that includes the opportunity to secure the valuable and prestigious theatre naming rights. Following an extensive audit and review process, the newly unveiled partner programme offers brand owners and businesses within the Southern catchment area the means to engage with almost 500,000 affluent and discerning theatre goers each year and to leverage their association with The Mayflower Theatre and its significant regional marketing schedule. The partner programme delivered by the agency is structured around four sponsorship categories at different budget levels, each containing attractive rights and benefits and all designed to deliver exceptional value to sponsors and partners.
Wycliffe Musuku, Financial Director of The Mayflower Theatre commented; “Here at the Theatre we strive to be number one in our industry when it comes to technology enhancing the business. To quote one of our Core Values, where ‘We aspire to be innovative and ever evolving, embracing technology’ we are delighted to be working with Slipstream across digital and experiential projects to enhance this value. The agency team working alongside our excellent Marketing department has shown that they understand the dynamics of our business and the preferences of our audiences and have made a positive impact on the effectiveness of our communication programme, increasing traffic to our website and growing our ticket sales.
Furthermore, we are excited at the prospect of developing marketing partnerships by virtue of the new look partner programme that Slipstream have devised. Working with additional companies and brands will enable us to broaden our theatre experience to a more diverse audience group.”
Mike Gumm, Commercial Director of Slipstream added, “Our core service offerings in digital marketing and rights management perfectly aligned with the Mayflower’s needs in a rapidly changing communication and experiential landscape. We are delighted to have had the opportunity to unlock the immense equity in the Mayflower brand and to help the their marketing and commercial teams to fully exploit the potential of digital activation and live engagement.”
To learn more about The Mayflower Theatre’s Partner Programme or for a copy of the prospectus, contact Mike Gumm at Slipstream.
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