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12.01.12 Creating a new brand for Ben Ainslie


Today we’re proud to announce the launch of the new Ben Ainslie Racing (BAR) campaign for the America’s Cup. Working with Ben’s communications agency, Into the Blue, our research and design output blended with our passion for sports to create a brand foundation and full event branding for an important new team that will sail in the upcoming America’s Cup World Series.

[image copyright Lloyd Images]

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