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26.07.11 Mud, JessieJ, Coldplay and Beyonce


Slipstream nominated for 2011 .NET Award for Glastonbury 2011 experience app.

Slipstream, the digital and experiential agency , has today been nominated for the 2011 .NET Web Awards for Best API Usage for their recent application ‘‘, detailing the fan engagement activity throughout the Glastonbury Festival from the moment the gates opened through to the after festival buzz.

Hosted by Media Temple, the web app tracked and organised the tweets on the festival from those who were there and those interacting online, on their iPhones, iPads and Android handsets.

Dan Griffey, Digital Director of Slipstream said “The whole team here are musicians, and as none of us could get to Glastonbury this year, we thought we would create the next best thing; and that was to feel the experience through the ears and eyes of the lucky people there. Mud was obviously a big talking point, but the real surprise was the level of activity on JessieJ and of course Beyonce, fuelled by the Zane Lowe / Lauren Laverne exchange – while the unfortunate death of Christopher Shale, a senior Conservative party member hardly registered.”

At its peak, the site was processing 10,000 every 5 minutes, with 600,000 tweets sent over the festival weekend. Griffey continued “A particularly rewarding aspect of this in-house project and proof of its appeal, was evidence of people using the app while watching the live and recorded coverage on BBC and interacting in real time”., ranked second behind the official Glastonbury 2011 app in the Top 10 apps for Glastonbury compiled by .net magazine, was designed and tested by the team over 2 days and once it was completed, Griffey approached WaterAid, one of the official charities supported by Glastonbury, who agreed to be the exclusive external partner with a link through to their donations page.

Griffey concludes “Now that we have torture-tested the design interface and technology, we will be working on enhancing its functionality and offering it to organisers and main sponsors of other major sports and  entertainment events this year who want to connect more effectively with their audiences.”


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