1960 Madison Avenue, New York – the ‘Mad Men’. One of these men has a timeless, and often under appreciated job role… the copy man – writing good content to attract the customers attention and sell the product.
Roll forward fifty plus years, and who thinks about the content on your site – how do you plan for good sales copy and clear messaging? Both are factors which done well will score an SEO and customer win for your business. Do you have a communications or PR agency monitoring your site? Do you think about it at all?
There are lot’s of urban myths about how best to use content to affect SEO for your site , but here’s a fact – content strategy, or simply put ‘good content’, starts at home, and the best SEO is simply good content. Not only will this improve your sites Google rank, but done well it should also be improving the readers (your customers!) experience.
Here are my top 5 tips to growing your own great SEO, and improving the readability of your posts:
You company’s content planning can start at home – follow some golden rules to ensure you can deliver great results.
With only 5 days left on dry land for Solo Sailor Alex Thomson, Slipstream have launched their latest innovative Facebook application to countdown to the start of the epic round-the-world »
Slipstream who have been contracted by The Mayflower Theatre to overhaul and manage the theatre’s new commercial partner programme, has just brokered a three year deal with Carlsberg UK to »
Working with the Ellen Macarthur Cancer Trust for their second year as official charity of the JP Morgan Asset Management Round the Island Race, Slipstream have relaunched the ‘Buy a »
The Ellen MacArthur Foundation, an independent charity with the aim of inspiring a generation build a positive future through the vision of a circular economy, has undergone a complete website »