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01.10.10 Rose Bowl Appoints Slipstream

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The Rose Bowl, home of Hampshire Cricket, appoints marketing agency Slipstream to help secure partners for its prestigious new multi-entertainment stadium complex, County and ‘Royals’ teams.

Phase 1 of the £48 million development of the stadium was completed by the opening of two fantastic new stands in June, since when the ‘Most Improved Cricket Ground’ has played host to the sell-out 2010 Friends Provident t20 finals, England vs Australia and England vs Pakistan One Day Internationals. The next phase of development for the stadium and entertainment complex will shortly be underway and will include a luxury 175-bedroom hotel, 700 seat conference auditorium, additional hospitality suites, state of the art media centre, and an 18 hole championship golf course.

For the first time, The Rose Bowl is offering the “ground naming rights” to a single brand owner. The opportunity will include a significant package of Rights and Benefits destined to deliver extensive brand awareness and multiple communications opportunities supported by significant management resource.

Mike Gumm, Sponsorship Director at Slipstream comments, “There are very few opportunities left in the sport and entertainment business that offers a brand the combination of high quality content and a fan base of over 3 billion worldwide. The vision of The Rose Bowl plc board is bold. The completed world class, multi-entertainment complex will clearly be well positioned to not only capitalise on securing the best National and International cricket fixtures but also on the opportunities the World Twenty20 franchise will produce as the short version game develops and continues to engage with new audiences.”

Stuart Robertson, Commercial Director at Rose Bowl plc reports, “We are delighted to bring Slipstream on board to extend our reach into the commercial market. We have clear goals set against our significant investment to position what is already a first class test cricket venue in to a leading global entertainment and hospitality complex. We are proud at what we have achieved in such testing times but there is so much more to come.”

For further information:

Mike Gumm
Sponsorship Director, Slipstream
mike@slipstreamstudio.com
+44 (0)2380 682040

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SO14 5FE
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