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14.05.10 Launched: Alex Thomson Racing / HUGO BOSS Sailing


As preparations for the 2010/11 Barcelona World Race take shape, another IMOCA 60 hits the water, and with this, a new Slipstream designed and built website is launched to accompany the Alex Thomson Racing / HUGO BOSS campaign for 2010.

With a brief to enhance the online presence and sponsor brand positioning, we have chosen to mirror the black and white boat graphics with a clean and powerful website presence. Fan engagement is core to any sports property, and a review and setup of Social Media for ATR has taken place, leaving the team with an active and manageable presence on Facebook and Twitter.

Commenting on the new site, Dan Griffey, Director of Slipstream:
“It’s a great time to launch the new Alex Thomson Racing site. Not only is it the start of the next phase for Alex with HUGO BOSS sponsorship, but an opportunity to blend a new, clean brand site for the campaign, with social media elements driving the engagement of the fan base, through Facebook Open Graph, and Twitter. ”

Dan Griffey, Slipstream

Alex Thomson Racing / HUGO BOSS Sailing

Alex's new HUGO BOSS IMOCA 60

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