1. facebook
  2. twitter
  3. foursquare


Our Manifesto

In today's world of information overload, the only branded communications anyone will take notice of are those they choose to engage with. And while delivery platforms have revolutionised how we receive messages, like television advertising in its heyday and print before it, we know that people respond best to experiences which are relevant, informative and entertaining...but now as participants, not bystanders.

This view of delivering communications in the digital age has shaped our manifesto - our beliefs and the principles we apply in our work and the relationships we forge with clients and associates.

  • We believe that digital and social engagement is the Zeitgeist of our age
  • We believe in the power of one and its influence on the collective
  • We believe nothing delivers depth like live engagement
  • We believe great ideas and brilliant execution outbid big budgets
  • We believe that strategy, execution and measurement are equal
  • We believe that standing still is effectively going backwards
  • We believe in quality content and quality experiences
  • We believe in being accountable for our actions
  • We believe in being responsive, fast and brave
  • We don't ever want to become corporate
  • We listen and we think, before we do
  • We don't ever want to do average
  • We won't do free

Our specialist skills lay in the development of strategies, ideas and programmes which fully harness digital and experiential engagement - driving the rapid distribution of news, information and content to the widest (or most selected) audiences; providing them with the ability to interact and share in real time, through websites, mobile applications, social media and live events.

Meet The Team

Dan Griffey
Dan Griffey
Digital and Creative Director

Dan is one of the UK’s leading strategists in digital engagement with a track record for leveraging social media and creating fans for brands. He started his career as a marketer, spearheading the campaign behind the World famous Olympic Laser Class dinghy.

He has since been involved in the digital marketing of over 30 sports, adventure and entertainment initiatives from sailing teams to race series and from entertainment to record attempts, including Dame Ellen MacArthur’s World Record Campaigns.

Dan not only leads the online and social media strategy and delivery at Slipstream, but is also retained as a mentor and advisor to clients wanting to understand and fully harness the opportunities presented by the digital age.

Credits include: Volvo Ocean Race, Vendee Globe, B&Q / Castorama Dame Ellen MacArthur, Help for Heroes, Ryder Cup 2010, British Triathlon

Mike Gumm
Mike Gumm
Commercial Director

Mike has spent over 17 years at the sharp-end of advising major brand owners, corporate entities, organisations and personalities on experiential engagement and sponsorship marketing.

He has worked extensively in Europe, Asia Pacific, North America and Latin America, creating, developing, planning and activating sports and entertainment properties on behalf of owners, rights holders and clients. Mike leads the experiential engagement capability at Slipstream, developing and implementing strategies which seamlessly connect brands, properties and live touch points in meeting commercial objectives.

Credits include: Asian PGA Tour, International Cricket Council, B&Q / Castorama Dame Ellen MacArthur, Geoff Holt MBE, The Rose Bowl, The Mayflower Theatre, ISAF, FedEx, Jaguar, UPS, Omega, Skandia, Ernst &Young, BT, Bayer and Sony.

Lewis Braid
Lewis Braid
Lead Digital Designer

Lewis is Slipstream's latest recruit, joining the team as Lead Digital Designer in early 2012. An accomplished digital & graphic architect, covering our web, iOS and Social Media projects. Lewis leads our forward thinking design ideas, is our top 'shooter' on Dribbble, and (fortunately) supports the right football club!

James Tetley
James Tetley

James joined Slipstream in April 2009 from a leading full service marketing communication agency where he worked on a number of high profile brands including OceanSpray, Sunny Delight, B&Q and THQ. He leads the web development and CMS integration of projects, bringing design and interaction to life across all digital and social media platforms with specific expertise in web standards and in ensuring cross-browser compatibility.


For inspiration, and thought-provoking insights why not get
in touch to arrange a meeting with Dan and Mike to talk though
a project or to discuss how to move your ideas forward.

Office address
15 Basepoint,
SO14 5FE
United Kingdom

Office phone
+44(0)2380 682040

  1. facebook
  2. twitter
  3. foursquare