Dan is one of the UK’s leading strategists in digital engagement with a track record for leveraging social media and creating fans for brands. He started his career as a marketer, spearheading the campaign behind the World famous Olympic Laser Class dinghy.
He has since been involved in the digital marketing of over 30 sports, adventure and entertainment initiatives from sailing teams to race series and from entertainment to record attempts, including Dame Ellen MacArthur’s World Record Campaigns.
Dan not only leads the online and social media strategy and delivery at Slipstream, but is also retained as a mentor and advisor to clients wanting to understand and fully harness the opportunities presented by the digital age.
Credits include: Volvo Ocean Race, Vendee Globe, B&Q / Castorama Dame Ellen MacArthur, Help for Heroes, Ryder Cup 2010, British Triathlon
Mike has spent over 17 years at the sharp-end of advising major brand owners, corporate entities, organisations and personalities on experiential engagement and sponsorship marketing.
He has worked extensively in Europe, Asia Pacific, North America and Latin America, creating, developing, planning and activating sports and entertainment properties on behalf of owners, rights holders and clients. Mike leads the experiential engagement capability at Slipstream, developing and implementing strategies which seamlessly connect brands, properties and live touch points in meeting commercial objectives.
Credits include: Asian PGA Tour, International Cricket Council, B&Q / Castorama Dame Ellen MacArthur, Geoff Holt MBE, The Rose Bowl, The Mayflower Theatre, ISAF, FedEx, Jaguar, UPS, Omega, Skandia, Ernst &Young, BT, Bayer and Sony.
Lewis is Slipstream's latest recruit, joining the team as Lead Digital Designer in early 2012. An accomplished digital & graphic architect, covering our web, iOS and Social Media projects. Lewis leads our forward thinking design ideas, is our top 'shooter' on Dribbble, and (fortunately) supports the right football club!
James joined Slipstream in April 2009 from a leading full service marketing communication agency where he worked on a number of high profile brands including OceanSpray, Sunny Delight, B&Q and THQ. He leads the web development and CMS integration of projects, bringing design and interaction to life across all digital and social media platforms with specific expertise in web standards and in ensuring cross-browser compatibility.